Effective and Easy Restaurant Marketing Ideas
Winning Fast 1: Bring the restaurant vouchers back
Give all customers the first time an exchangeable coupon with a simple offer on your next visit (maybe a free aperitif, dessert or after dinner). The offer must not be in the condition and must be traded within the next 6 months. Tell the customer to bring the restaurant coupon and make sure you ask for information that you can add to your database. Measure your results, modify your bid as needed, and if this brings you more activity, do this part of your marketing system.
Quick Win 2: Reduce restaurant expenses
Although busy, you literally pay for time to review the cost of your restaurant every 6 months. An easy way to increase your bottom line is to reduce costs. When is the last time you have renegotiated your credit cards? Are you going to get the best deal from your wine merchant? Check your menu and check your profit margins: what are the best margins? Create a special menu with these dishes to sell more. Eliminate your 3 worst dishes and those with the worst margins. You will be surprised how this regular cleaning can affect your result.
Winning fast 3: rising prices for restaurants
One of the quickest ways to increase your restaurant’s profits is to raise prices. Only a few dollars in several well-sold items will give you an exponential growth. This may seem like a scary idea, but look closer to price psychology and buying behavior and understand why 80% of food companies have suffered a fee for their services and products. Except for some special cases, most people do not make purchasing decisions only on the price. You do not believe me? Look at the sunglasses people have around you. I bet you see lots of Ray Bans and Dolce Gabbana sunglasses. This only shows that there are other criteria for buying behavior over pricing.
So whatever you do do not always lower your prices and certainly do not start a price war. You do not want to be your competitive advantage because nobody and everyone can hurt you. Instead, consider seriously raising their prices. Do not let the fear of competition or lack of trust prevent you. If you have a real differentiation, you target the audience properly and you see a perceived value of the product that you are willing to pay, you can charge the best price. In fact, you expect a high-end service and you will feel privileged, and you might be able to sell even more.
Quick Win 4: Celebrate birthdays at your restaurant
Birthdays, by their personal nature, are a great time to send a very personalized offer. Of all the occasions, this is the most effective with regard to the marketing campaigns of the restaurant. Make sure you collect birthday information and contact information in your polls and start a birthday campaign. E-mail or a letter with a coupon restaurant for a dessert, a drink or a free meal at the end of the month preceding the month of the recurrence of the single. Let them use the restaurant coupon for the entire month of their birthday. You can also offer additional birthday services. Think of ways that would make your customers’ lives easier by providing the cake for a special price, giving a special bargaining tariff or bargaining.
Quick Win 5: Gift vouchers for recommended restaurants
Try this activity now for an immediate increase in the number of guests in your restaurant. At the end of a meal, give customers satisfaction 3 different gift certificates with a certain amount of discount for your next meal at the restaurant (or any other offer you consider convincing). Then give them 2 more food certificates and ask them to share the certificates with their friends. The bid must be compelling and must not contain other terms other than an expiration date. Give the recipient enough time to exchange the certificate. Maybe you make the certificate good for 6 months or for the downtime you are trying to fill up.